Trek World Racing adds Bontrager as tire sponsor
February 2nd, 2010
Press Release – Bontrager Named Official Tire Sponsor of Trek World Racing XC Riders
02/01/2010
Bontrager Tires Added to Existing Component, Clothing, and Wheel Sponsorship
Bontrager confirmed today that it will augment its existing support of Trek World Racing and become the official tire sponsor of the 2010 Trek World Racing XC Team. Bontrager, who in 2009 sponsored TWR with wheels, components and clothing, becomes the team’s first tire sponsor to date and sole rubber sponsor for the cross country racers in 2010.
“We are excited to increase our level of support for Trek World Racing in 2010 by supplying riders with the most technologically advanced wheels, components, technical apparel, and now tires,” remarked Bontrager Brand Manager Chris Clinton. “With recent model introductions, we now offer a full range of cross country racing tires.”
TWR cross country riders will have access to Bontrager’s full line of tires throughout the 2010 season, including the newly-released XR0, a super-light cross country tire designed specifically for hard-packed courses and World Cup racing. Other tires popular with existing TWR riders include the XR1, another light and fast hard-pack tire, and the XR2, a versatile new tire designed for hard-packed, loose and loamy terrain.
“For dry races I liked to use the XR1,” said TWR rider and former Junior World Champion Mathias Flückiger. “It was the perfect race tire for the 2009 season with the dry and fast World Cup courses. It is light and has amazing traction, and with having little knobs and the soft casing, they’re ideal in the sandy and rocky sections of courses. Even if there are some slippery and wet sections on the course the XR1 is the perfect choice.”
Bontrager Tires XR0, XR1, and XR2
“Having a pro team at this level racing on our tires allows us to do our development work using some of the best athletes and toughest conditions in the world,” states Keith Bontrager. “They were looking for tires that were light, rolled fast and had good traction in the tough conditions they race in. No surprises there. So that’s what we designed.”
Owned and operated by 23 Degrees Sports Management, with Trek as title sponsor, the Trek World Racing team is one of the only World Cup teams to combine both cross-country and downhill podium contending athletes into one highly competitive squad. 2009 proved to be an extremely successful first year for both the XC and DH riders.
Racing fans and MTB enthusiasts can learn more about Trek World Racing and watch hours of 2009 World Cup race coverage at the Trek World Racing website, and learn more about Bontrager wheels, components and apparel by visiting www.bontrager.com.
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